加密貨幣合作計畫將於2026年啟動:Crypto.com、萬事達卡、Stripe和西甲聯賽奠定基調


2026 opened with a wave of high-profile crypto partnerships spanning payments, media, sports, and financial services. From Crypto.com’s expanding ecosystem to Mastercard’s infrastructure push, these collaborations highlight how digital assets are being embedded into regulated, consumer-facing platforms across global markets at the start of the new year worldwide adoption.
Trump Media Plans Shareholder Rewards Token With Crypto.com Integration
Trump Media, the publicly traded media company behind the DJT ticker, has announced plans to distribute a new blockchain-based rewards token to shareholders through a partnership with Crypto.com. The initiative marks the company’s latest expansion into crypto infrastructure, following the creation of a sizable bitcoin treasury and earlier collaborations with the exchange.
The token distribution is structured around DJT share ownership, with allocations tied to existing stock holdings. Trump Media emphasized that the token will not represent equity, voting rights, or a claim on company profits, positioning it instead as a non-security rewards asset. Company leadership described the initiative as a “first-of-its-kind token distribution,” highlighting the use of Crypto.com’s blockchain technology alongside evolving regulatory clarity to support a transparent rollout.
Rather than functioning as a financial instrument, the token is designed to unlock utility-based benefits. These may include access perks, discounts, or rewards linked to Trump Media’s digital platforms such as Truth Social, Truth+, and Truth Predict over the course of the year. Additional details around timing and mechanics are expected in the coming months.
The token may be issued on Crypto.com’s Cronos blockchain and could feature restrictions on transferability or cash redemption. The announcement arrives amid broader crypto activity at Trump Media, including custody arrangements with Crypto.com and Anchorage Digital for its bitcoin treasury and prior agreements to develop crypto ETFs and prediction markets under the Truth.Fi brand.
LALIGA Names Toobit as MENA Regional Crypto Exchange Partner
LALIGA has appointed crypto exchange Toobit as its official regional partner across the Middle East and North Africa, marking the exchange’s first collaboration with a major European football league. The agreement supports Toobit’s strategy to expand brand visibility and user engagement in a region seeing rapid growth in digital asset adoption.
The partnership will run throughout the 2025–26 season and be activated through digital campaigns, promotional initiatives, and fan-focused experiences. The two companies highlighted the partnership's mutual commitment to innovation, with LALIGA's worldwide football brand and Toobit's mission to create a safe, user-friendly exchange for new crypto users.
As part of the rollout, the partners plan a series of reward-driven fan activations. These include VIP matchday trips to Spain, signed merchandise from LALIGA clubs, and exclusive giveaways. Toobit indicated that the total rewards pool across campaigns will reach into the millions of dollars, signaling a substantial investment in regional engagement.
Toobit leadership described the partnership as an opportunity to connect football fans with crypto education and secure market access in a culturally relevant way. From LALIGA’s side, executives positioned the deal as a way to deepen engagement with its passionate MENA fan base while exploring new digital touchpoints.
The agreement reflects a broader trend of crypto platforms leveraging elite sports partnerships to build mainstream credibility and accelerate adoption in strategically important markets.
Stripe Integrates Crypto.com Pay to Enable Seamless Cryptocurrency Payments for Merchants
Stripe has expanded its digital payments stack by partnering with Crypto.com to support cryptocurrency payments while preserving the familiar merchant experience of card-based transactions. Announced on January 6, 2026, the integration allows businesses to accept crypto through Crypto.com Pay while receiving instant settlement in their local fiat currency.
The new system is intended to eliminate both price volatility and operational complexity that have been the two main barriers restricting crypto payments in commercial transactions. 
Companies may still set the price of their products in the currency they like, alongside customers paying with digital currencies like Bitcoin or Ethereum.
Stripe then facilitates automatic conversion and deposits funds directly into the merchant’s bank account, mirroring its standard checkout flow.
Crypto.com mentioned that this would broaden "everyday accessibility" and "utility of cryptocurrencies" for consumers as well as merchants, presenting the partnership as a move to the extensive adoption of crypto-enabled commerce. 
On the other hand, Stripe has been gradually approaching this moment. The corporation launched stablecoin payments for its subscription services in late 2025, aiming at AI companies and worldwide businesses.
Crypto.com and Kyobo Lifeplanet Explore Digital Asset Integration for South Korea’s InsurTech Market
Crypto.com has entered into a memorandum of understanding with Kyobo Lifeplanet Life Insurance to explore new pathways for expanding digital asset access and digital-first financial services in South Korea. 
Announced on January 7, the partnership brings together a global crypto platform and the country’s first fully digital life insurer, reflecting growing convergence between virtual assets and regulated financial services.
Under the proposed framework, the two companies will evaluate referral-based initiatives that could allow eligible Kyobo Lifeplanet customers to access Crypto.com’s platform, subject to local regulatory requirements. Benefits would be tied to onboarding completion and defined usage thresholds, positioning the model as a compliant onramp rather than a direct distribution channel. 
Crypto.com leadership framed the collaboration around expanding access to digital assets through “trusted, compliant, and user-focused platforms,” emphasizing Kyobo Lifeplanet’s role as a pioneer in Korea’s InsurTech sector. 
Kyobo Lifeplanet, in turn, positioned the partnership as an innovation in digital customer experience that connects insurance with “global virtual assets” in a rapidly evolving financial environment.
Mastercard Expands Crypto-to-Fiat Infrastructure to Enable Everyday Spending
Mastercard is advancing its digital asset strategy by simplifying how cryptocurrency is converted into traditional fiat currency, a move designed to help partners offer crypto-linked cards usable anywhere its global network is accepted. 
The initiative addresses a key friction point in crypto payments: while consumers may hold digital assets, transactions must still settle on Mastercard’s rails in fiat currencies such as the U.S. dollar.
Mastercard’s leaders emphasize on helping crypto-native companies that lack “foundational infrastructure” convert digital assets into fiat, reinforcing the firm’s broader promise of “consumer choice” in how and when people pay. 
To support this, Mastercard is in discussions with Evolve Bank & Trust and Metropolitan Commercial Bank on card issuance, while working with Uphold and BitPay on real-time wallet capabilities. Processing and program management support is coming from partners including i2c, Apto Payments, and Galileo.
Stablecoin providers also play a central role. Paxos and Circle will facilitate conversion using fiat-backed stablecoins such as USDC, reducing volatility during settlement. Industry voices have pointed to “dollar-pegged stablecoins” as a practical path forward, arguing that these tools lower friction and make crypto more usable for everyday payments.
The move follows similar momentum across the card networks, underscoring a broader push to industrialize crypto payments by embedding them into familiar, regulated financial infrastructure.
Crypto.com Integrates Benzinga Data to Expand U.S. Equities Insight
Crypto.com is expanding its market intelligence offering through a new collaboration with financial media and data provider Benzinga, giving users deeper visibility into U.S. equities directly within the platform. The integration brings several of Benzinga’s data APIs to Crypto.com, including IPO and earnings calendars, analyst ratings, government and insider trading data, and company branding assets.
The goal is to equip Crypto.com’s users with more timely and contextual information when researching and trading U.S. stocks. By embedding established equities data alongside its digital asset tools, Crypto.com is positioning itself as a more comprehensive investment platform for retail traders who increasingly move between crypto and traditional markets.
Benzinga views the partnership as a response to growing retail participation across asset classes, where access to high-quality, interpretable data has become critical. The company emphasized the importance of meeting investors “at the intersection” of digital assets and traditional finance, particularly as market complexity increases.
From Crypto.com’s perspective, the integration aligns with its broader push to provide traders with end-to-end resources to identify and act on market opportunities. The addition of equities-focused intelligence signals a continued expansion beyond crypto-native products.

2026年伊始,一系列備受矚目的加密貨幣合作項目便在支付、媒體、體育和金融服務等領域湧現。從Crypto.com不斷擴展的生態系統到萬事達卡的基礎設施建設,這些合作凸顯了在新的一年伊始,數位資產如何被嵌入到全球市場受監管的、面向消費者的平台中,並在全球範圍內得到廣泛應用。

川普媒體計劃推出與Crypto.com整合的股東獎勵代幣。

特朗普媒體(DJT股票代碼背後的上市媒體公司)宣布計劃透過與…的合作,向股東分發一種新的基於區塊鏈的獎勵代幣。 Crypto.com繼建立規模可觀的比特幣金庫以及先前與交易所合作之後,該舉措標誌著該公司在加密基礎設施領域的最新擴張。

此代幣分配方案圍繞DJT的股份所有權構建,分配比例與現有股票持有量掛鉤。川普媒體強調,該代幣不代表股權、投票權或公司利潤分成,而是作為一種非證券獎勵資產。該公司領導層將該計劃描述為“史無前例的代幣分配”,並強調了Crypto.com區塊鏈技術的應用以及不斷完善的監管政策,以確保代幣的透明發行。

該代幣並非金融工具,而是旨在解鎖實用性權益。這些權益可能包括與川普媒體旗下數位平台(例如 Truth Social、Truth+ 和 Truth Predict)相關的訪問權限、折扣或獎勵,這些權益將在一年內陸續發放。有關具體時間和機制的更多細節預計將在未來幾個月內公佈。

該代幣可能在 Crypto.com 的 Cronos 區塊鏈上發行,並可能對轉讓或現金兌換設定限制。這項公告發布之際,正值川普傳媒集團在加密貨幣領域開展一系列活動,包括與 Crypto.com 和 Anchorage Digital 就其比特幣金庫達成託管協議,以及此前達成協議,以 Truth.Fi 品牌開發加密貨幣 ETF 和預測市場。

西甲任命 Toobit 為其中東和北非地區加密貨幣交易所合作夥伴

拉里加 已指定加密貨幣交易所 吐比特 Toobit 正式成為其在中東和北非地區的官方區域合作夥伴,這標誌著 Toobit 首次與歐洲主要足球聯賽展開合作。該協議旨在支持 Toobit 在數位資產普及率快速成長的地區提升品牌知名度和用戶參與度的策略。

此次合作將持續至2025-26賽季結束,並將透過數位行銷活動、推廣活動和以球迷為中心的體驗展開。兩家公司強調了雙方對創新的共同承諾:西甲是全球知名的足球品牌,而Toobit則致力於為加密貨幣新用戶打造一個安全且方便的交易平台。

作為推廣活動的一部分,合作夥伴計劃推出一系列以獎勵為導向的球迷互動活動。這些活動包括西班牙VIP比賽日之旅、西甲俱樂部簽名商品以及獨家贈品。 Toobit表示,所有活動的獎勵總額將達到數百萬美元,這表明公司在區域推廣方面投入了大量資金。

Toobit 的管理層將此次合作描述為一次將足球迷與加密貨幣教育聯繫起來,並以符合文化的方式確保市場准入的機會。在西甲方面,高層將此次合作定位為深化與中東和北非地區熱情球迷群體互動,同時探索新的數位化接點的途徑。

該協議反映了加密貨幣平台利用與精英體育界的合作關係來建立主流信譽並加速在具有戰略意義的市場中普及的更廣泛趨勢。

Stripe 整合 Crypto.com Pay,為商家實現無縫的加密貨幣支付

條紋 已透過與…合作擴展了其數位支付產品組合 Crypto.com 為了支援加密貨幣支付,同時保留商家熟悉的刷卡交易體驗,該整合於2026年1月6日宣布,使商家能夠透過Crypto.com Pay接受加密貨幣支付,並以當地法定貨幣即時結算。

新系統旨在消除價格波動性和操作複雜性,這兩個主要障礙一直是限制加密貨幣支付在商業交易中的應用。 

公司仍然可以按照自己喜歡的貨幣設定產品價格,同時客戶也可以使用比特幣或以太幣等數位貨幣進行支付。

Stripe 隨後會自動完成轉換,並將資金直接存入商家的銀行帳戶,與標準的結帳流程一致。

Crypto.com 提到,這將擴大消費者和商家的“日常可及性”和“加密貨幣的實用性”,並將此次合作視為推動加密貨幣商業廣泛普及的一步。 

另一方面,Stripe一直在逐步接近這一刻。該公司計劃在2025年底為其訂閱服務推出穩定幣支付功能,目標客戶為人工智慧公司和全球企業。

Crypto.com 和 Kyobo Lifeplanet 探索數位資產整合在韓國保險科技市場的應用

Crypto.com 已與 教保生命星球人壽保險 探索在韓國擴大數位資產取得和數位優先金融服務的新途徑。 

該合作關係於 1 月 7 日宣布,將全球加密貨幣平台與該國首家全數位化人壽保險公司結合在一起,反映了虛擬資產與受監管金融服務之間日益增長的融合。

根據擬議框架,兩家公司將評估基於推薦的計劃,該計劃可能允許符合條件的Kyobo Lifeplanet客戶訪問Crypto.com平台,但需遵守當地監管要求。福利將與完成註冊流程掛鉤。 defi設定了使用閾值,將該模式定位為合規的入口,而不是直接分銷管道。 

Crypto.com 的領導層將此次合作定位為透過「值得信賴、合規且以用戶為中心的平台」來擴大對數位資產的訪問,並強調了 Kyobo Lifeplanet 作為韓國保險科技領域先驅的作用。 

Kyobo Lifeplanet 則將此次合作定位為數位客戶體驗領域的一項創新,它將保險與快速發展的金融環境中的「全球虛擬資產」聯繫起來。

萬事達卡擴展加密貨幣兌法幣基礎設施,協助日常消費

萬事達卡 該公司正在推進其數位資產策略,簡化加密貨幣轉換為傳統法定貨幣的方式,此舉旨在幫助合作夥伴提供可在其全球網路接受的任何地方使用的加密貨幣關聯卡。 

該舉措旨在解決加密貨幣支付中的一個關鍵摩擦點:雖然消費者可能持有數位資產,但交易仍必須透過萬事達卡的支付系統以美元等法定貨幣結算。

萬事達卡的領導層強調幫助缺乏「基礎架構」的加密貨幣原生公司將數位資產轉換為法定貨幣,這強化了該公司在支付方式和時間方面「消費者選擇」的更廣泛承諾。 

為了支持這一點,萬事達卡正在與…進行磋商 演進銀行與信託 大都會商業銀行 在發卡過程中,與…合作 堅持 BitPay 關於即時錢包功能。處理和程序管理支援來自包括 i2c、Apto Payments 和 Galileo 在內的合作夥伴。

穩定幣提供者也發揮核心作用。 的Paxos 圓 這將促進使用與法幣掛鉤的穩定幣(例如 USDC)進行轉換,從而降低結算時的波動性。業內人士指出,「與美元掛鉤的穩定幣」是切實可行的發展方向,他們認為這些工具可以降低交易摩擦,使加密貨幣更適用於日常支付。

此舉與各卡組織採取的類似舉措相呼應,凸顯了將加密支付嵌入熟悉的、受監管的金融基礎設施中,從而推動加密支付產業化的更廣泛努力。

Crypto.com整合Benzinga數據,以拓展對美國股票市場的洞察。

Crypto.com 正透過與金融媒體和數據供應商的新合作,拓展其市場情報服務。 Benzinga這使得用戶可以直接在平台內更深入地了解美國股票市場。此次整合將 Benzinga 的多個資料 API 引入 Crypto.com,包括 IPO 和財報日曆、分析師評級、政府和內線交易資料以及公司品牌資源。

Crypto.com 的目標是為用戶提供更及時、更具針對性的信息,以便他們在研究和交易美國股票時能夠更輕鬆地進行交易。透過將成熟的股票數據與其數位資產工具相結合,Crypto.com 致力於打造一個更全面的投資平台,以滿足越來越多在加密貨幣市場和傳統市場之間進行交易的散戶投資者的需求。

Benzinga認為此次合作是對零售投資者在各類資產中參與度不斷提高的回應,因為獲取高品質、易於解讀的數據變得至關重要。該公司強調,在數位資產和傳統金融的「交匯點」滿足投資者需求至關重要,尤其是在市場日益複雜的情況下。

從Crypto.com的角度來看,此次整合與其更廣泛的策略目標相符,即為交易者提供端到端的資源,幫助他們識別並掌握市場機會。新增的股票交易情報也標誌著Crypto.com將繼續拓展其在加密貨幣原生產品以外的業務。



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